Memetic Superposition

Evaluating the Parallels between Memes and Renaissance Emblems

  • Raymond Drainville (Autor/in)

Identifier (Artikel)

Abstract

This paper argues that our understanding of Internet memes can be enhanced by a comparison with Renaissance emblems as an historical precursor. By incorporating an analysis of visual themes and production contexts, it notes striking parallels around form, conceptions of invention, in-group/out-group dynamics, uneven reception, and exploitation of maturing new media environments. In both cases, a combination of conventionalised stylistic formats and borrowed referential content free the maker to focus on invention based upon incongruous multimodal juxtaposition.

Statistiken

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Sprache
en
Schlagworte
Erfindung, Juxtaposition, Memes, Embleme
Zitationsvorschlag
Drainville, R. (2023). Memetic Superposition: Evaluating the Parallels between Memes and Renaissance Emblems. 21: Inquiries into Art, History, and the Visual, 4(4), 713–744. https://doi.org/10.11588/xxi.2023.4.100739