Memetic Superposition
Evaluating the Parallels between Memes and Renaissance Emblems
Identifier (Artikel)
Abstract
This paper argues that our understanding of Internet memes can be enhanced by a comparison with Renaissance emblems as an historical precursor. By incorporating an analysis of visual themes and production contexts, it notes striking parallels around form, conceptions of invention, in-group/out-group dynamics, uneven reception, and exploitation of maturing new media environments. In both cases, a combination of conventionalised stylistic formats and borrowed referential content free the maker to focus on invention based upon incongruous multimodal juxtaposition.
Statistiken
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Rubrik
Sprache
en
Schlagworte
Erfindung, Juxtaposition, Memes, Embleme
Lizenz
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Dieses Werk steht unter der Lizenz Creative Commons Namensnennung - Nicht-kommerziell - Keine Bearbeitungen 4.0 International.