Memetic Superposition

Evaluating the Parallels between Memes and Renaissance Emblems

Abstract

This paper argues that our understanding of Internet memes can be enhanced by a comparison with Renaissance emblems as an historical precursor. By incorporating an analysis of visual themes and production contexts, it notes striking parallels around form, conceptions of invention, in-group/out-group dynamics, uneven reception, and exploitation of maturing new media environments. In both cases, a combination of conventionalised stylistic formats and borrowed referential content free the maker to focus on invention based upon incongruous multimodal juxtaposition.