Verlaufende Verbindlichkeit. Mikrogenres auf TikTok

Abstract

It is argued that a new type of genre has gained footing on digital platforms such as TikTok: micro-genres. These are, importantly, not to be conflated with sub-genres, since their being ‹micro› is not just a matter of quantitative scale, but of how they format and generate publics, users and themselves as genre-like series. While algorithms play a crucial role in the novel forms of production, distribution and reception for online videos, emphasis is laid upon the fact that the supposed effectivity of distributive algorithms is highly dependent on the new forms of genre they can serve and the implicit spectatorship they address. The trend #corecore is, against the background of my analysis, described as an exemplary and self-conscious aesthetic rendering of this situation.

Schlagwörter
Algorithms, Digital Publics, Genre, Platform Capitalism, Vibes