0309 Staging and Displaying Colonialism

Art, Artifacts and Consumerism at the Turn of the Twentieth Century

Abstract

The article examines the aesthetic staging and displaying of non-European art, particularly African art and culture, common at international world’s fairs at the turn of the century. As examples serve the Brussels International Exposition of 1897 and the Paris Colonial Exposition of 1931. The use of ornament, once of Art Nouveau and once of Art Deco, as a design feature, unite both exhibitions. This article examines two interrelated areas. One is the relationship between the aesthetic staging and displaying of African art and the perception and appreciation of non-European art within the burgeoning Arts and Crafts movement. The second is between this aesthetic staging and consumerism from 1900 onwards, which was increasingly marked by exoticism.